Virtex Food – Get something to addVirtex Food Company is a modern, dynamic, developing business, and is the Russian market leader in the category of meat marinades and sauces for the preparation of Asian food. The extension of the product portfolio and range of sales territories heralded a new stage in the company’s development. The subsequent high levels of publicity necessitated the formation of a communication strategy for the company and a system of visual identification for the brand.The company image used to be characterized by excessive use of technology, strictness and sterility. Thus the decision was taken to soften and emotionalize the brand by means of adding ecological, organic patterns and focusing on the idea of nature in all brand communication materials. As a result, a dynamic brand identity was formed: alive, mobile, and easily adaptable to any aims or tasks. The designed grapheme represented a stylized letter V, being both the primary letter of the company name and a symbol for victory, became a bright indicator, effectively working across all brand communications.The company slogan “Get something to add” ties together the quintessence of company philosophy and strategy; indeed the key ethos of Virtex Food Company is the production of ingredients for the preparation of various dishes. Virtex Food Company offers an indispensable addition to any dish on the consumer’s table, or for the business of her partners.