A new level for communication with consumersTechnotrend is a program that allows customers to keep abreast with recent trends, and to utilize only the most current and hi-tech gadgets. Thanks to this program a customer doesn’t need to put off the purchase of a fashionable gadget, because by purchasing it in Technosila he or she can invest up to 50% of the purchase cost into the future purchase of an updated model. The slogan that was developed by the company: “the present has the future now”, verbalizes the main advantages of the program.TASKKIAN was tasked with the development of a visual identity for the new program, the design of the packaging, as well as designing the polygraphy and advertising materials.SOLUTIONThe main target market of the Technotrend program is young, modern people who wish to be trendy, following the latest fashion tendencies. Thus the main task of the project was to create a living, moving graphical solution. The theme of broad opportunities made available by the Technotrend program, was developed with the aid of a bright graphical language, by means of which the customer can effectively communicate with the brand. The visual identity of the brand is a star, stylized in such a way that it resembles the well-known symbol for recycling, which thereby reveals the essence of the program. The main advantage of the developed graphical solution is the simplicity and convenience of its use and development in different communications of the brand: internet materials, guerrilla marketing, and souvenir products.