A unique, innovative brand promoting a healthy lifestyleUPECO Company, specializing in the release of innovative technology for modern living, planned to bring biologically active additive to market, within a line of innovative products geared towards assisting weight loss. The unique selling point of the new brand consists in the fact that all products across the range have a very pleasant taste and can be used as a substitute for habitual sweet-snacks and confectionary, at the same time helping to fight against excess weight, helping one to stay in shape. Thus, consumers can make their lifestyles healthier, without being required to change their dietary habits.The portfolio range of the brand included several product lines and more than 20 assortments of items. The fundamental aim of the project was to create a bright, modern, European brand for innovative products. An important task was also to highlight the fact that the products have a pleasant taste, whilst taking care not to cross the boundary between a biologically active additive and confectionary. The visual concept of the brand was designed in the style of the segment of modern pharmaceutical products. A bright grapheme and contrasting colour code, creates a unique image for the brand and reflects the key advantages, i.e. functionality and innovation. Since the target audience is female, the brand image was designed in such a way as to be as bright, attractive, and graceful as possible. The product zone attracts attention effectively and elevates the new brand above competitors.The clear navigation across the product range and assorted positions was achieved as a result of the colour code and specially designed infographic, reflecting the key characteristics and advantages of the product.