Nespresso — comprehensive support of a brandNespresso is an international coffee and coffee machine brand. It was the first in the world that could offer customers the concept of capsule coffee making. The Nespresso brand is aimed at coffee lovers and shows the whole aesthetics of coffee, making offering its consumer only premium quality coffee, coffee machines and coffee accessories. In 2018, KIAN became a partner of the Nespresso brand in Russia for comprehensive brand support in communications. In the process of fruitful cooperation based on global key-visual, the KIAN team created visual content for the website nespresso.ru for Nespresso and Nespresso Professional brands, developed the design of advertising materials to support the launch of limited coffee collections or new coffee machines, which are also used for the design of branded boutiques and retail chains, and also supported the start of more than ten advertising campaigns.