Design

Key audience of the “Technotrend” is young people, who want to be in trend. They follow new tendencies and modern trends. So, we should make something bright, bouncy and mobile.

Bright graphical solution was inspired by the idea of plenty opportunities, which “Technotrend” gives. We aimed to make something, which would speak to target audience the same language. Key element of visual identity is a star, stylized to “recycled” mark. It explains “Technotrend” essence best way. Among advantages of graphical solution are usability for advertising materials, online flash banner ads, guerrilla marketing and corporate souvenirs.