





Overview
Sushi Gallery as delivery service of Japaneese, Chineese food and Italian pizza is working over five years. The company has branches in several Syberian cities: Tumen, Surgut and Nizhnevzrtovsk. Approximately one year ago Sushi Gallery faced some troubles regarding the brand: absence of positioning, having no marketing strategy and absolutely outmoded, primitive visual identity.
Client objectives
KIAN was tasked to make positioning, creative conception and visual identity of the brand. Also we had to develop promo-strategy and advertising campaign.
Design
In Russia Japaneese kitchen is very popular, there are so many restaurants and delivery services. Even it can be said, that it's some trend. Usually, young girls are initiators of visiting sushi restaurant or using delivery service. They are chic, active and suppose sushi as attribute of luxurious life.
The key idea of advertising company is “The world is not enough”. Thanks to it Sushi Gallery brand became premium and stood out competitors. Also it's prestigious to use such a trendy delivery.
The symbol of the renewed brand is star – bright, emotional, modern, it makes glamorous, deluxe image.
Special attention we payed for such details as shape, materials and, of course, design of the package. We designed staff overall, prints for transport, booklet and developed main thing of communications – Sushi Gallery web-site. Multipurpose approach to tasks' decision by KIAN made strong brand, which is really profit-making. By the moment of launching the whole project number of Sushi Gallery clients increased by 30% and turnover of the company raised by 60%.