Ice Cream Shalovlyandiya

The Solution

A legend for the brand was created, according to which Shalovlyandiya - a fictional country of disobedience, eternal playing and pranks is home to the central element of the brand concept, a hero Hippo by the name of Biggie. Children tend to feel an emotional attachment to cartoons and comic books, as well as a need to imitate them, so the character was created to be most realistic and anthropomorphic. Biggie has fun, plays and causes trouble, springing positive emotions in the little consumer.

During the design process of the packaging, the primary purpose was to make it as interesting and informational as possible. An idea was undertaken to personify the different flavors - instead of traditional fruits and berries places on the packaging, amusing heroes were given to each flavor which further developed and added to our brand conception. On the back label of each SKU, educational games, puzzles, and trivia questions were printed which stimulated interest towards the brand and motivated consumers to constantly purchase. The creative conception put into the design promote the idea of this fairy country, thereby effectively conveying to the consumer the legend of the brand and getting it out on the market all at competitive costs.