Design

Famous Pecar brand launched a new traditional European bakery collection, where you can find interesting forms and sorts of biscuits, popular in different European countries. The very first collection has been launched in two editions: the Italian and Danish. Visual identity was inspired by Art Nouveau style, as close reflection of rich «Pecar» brand history and St. Petersburg cultural values (St. Petersburg is motherland of the brand). That is why KIAN created an image of European premium brand.

The creative team of the agency has done great work, concerning with cultural analysis. We seriously examined cultural references of European countries. These references bacame a base for illustrations, which imitate traditional impulses.