The main challenge to KIAN was making consistent design across existing chocolate bar package and new mini format. Also, we should pay special attention to making attractive food style.

It has been done careful work with package back label. We aimed at making it informative and stimulating to buy the product. Funny characters were created by KIAN to boost a new KitKat brand: you can see different consumption situations thanks to them.

New mini Nuts and KitKat already appeared in several Russian retail chains.