Solution

The Clear Water company have been in heavy progress for several years till now. It has extended sales territory and diversified product range. So it was necessary to create a new brand for the company.

The brand name Noringa appeared some times ago. It is succinct and conveys the proposition clearly. Created legend says noringa is a small bird, who helped ancient people find water. There are two rivers exist in Vologodsky region: Bolshaya and Malaya Noringas. The bird became the brand icon, it's shape looks like a water splash.

For the bottle shape design we took our inspiration from the water wave visualization. All corporate materials are based on this design template. Also the whole project is based on the slogan "Lets feel the life!".