Overwiew

The Russian market of professional and innovative appliances for housecleaning began to develop recently. Experts believe it has imposing potential for growth and increase. Accordingly, largest russian manufacturers are going to create new brands in this market.

The Lavita brand has wide product range, it includes various appliances for housecleaning. These appliances are based on the newest technologies and has been developed from hi-tech materials, so it help to achieve best results even without gels and soaps.

Strategic approach

The main assignment of the project is creating the new brand, which would be technological and advanced, opened for consumer, it would be an expert in household products market. So, one of our exercises was to give the brand special colour code and graphic scheme of the visual identity, which make hi-tech product image and allow to differ the new Lavita brand from potential and existing competitors.