Famous KitKatEveryone knows KitKat. It is one of the most daring and creative confectionery brands in the world, frequently offering interesting breakthrough solutions in packaging, advertising communication, and in the design of the legendary chocolate bar itself.The Russian KitKat team also surprises consumers with new interesting products. For example, the market saw a brand new product such as the big KitKat chocolate bar in August 2016. This line of products comprises two hits: KitKat in milk and dark chocolate coatings. It has allowed the KitKat brand to expand its target audience and enter the new product segment. KIAN Group was assigned to the development of the conceptual design for the new product line packaging. The key priority of this project was keeping brand identity recognition, and accentuating the new product advantages at the same time.Dynamic composition and font and an unusual graphical solution, as well as a large and appetising depiction of the product were absolutely innovative for the legendary brand packaging and allowed them to create a bright and remarkable image. Fans of the brand and new consumers have fully appreciated these innovations.
