Fluide chocolates

Overview

SladKo company is one of the leaders of Russian confectionery market. KIAN and SladKo cooperate together for a long time, and when our partner decided to launch new great project, it had relied on us. Afterwards new brand allowed SladKo to uptake perspective market segment of chocolate boxes.

Tasks

Marketing analysis made clear, that appearance of a new brand, launching in upper mainstream segment, would be successful. There is some reason for it. Russian market of chocolate boxes is full of washy brands, having no its’ own faces, and some brands, popular years ago and faded nowadays. The main issue of the project was creation of new «trendy product and consumption trend».


Design

KIAN has done integrated brand development, from positioning, naming and package design to creation of advertising communications, btl actions and web-site.

New brand positioning is based on traveling idea. It is something like vivid memories from trip to Europe. The «Fliude» name reflects the main idea of the brand and makes association with European glamorous spirit.

Package shape has no analogues on the confectionary market, it makes brand knowing a real holiday. Opening «Fliude» box is like receiving a postcard from your close friend from Europe.

Visual identity is very light. European views as illustrations make some special feeling, also these images navigate consumer among product range.

Important part of the project is  promotional web-site . Using an online form, consumers have an opportunity to send virtual postcards to their friends and relatives.

 
To promote a product launch it was developed special website Fluide — excellent chocolate


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