Novosibirsk Expocentre

Solution

Novosibirsk Expocentre is an open space for opportunities and events, supporting development, progress and comminication process of people. Mission of the project is exchange of experience and ideas, making new contacts in business sphere. Besides, some startup projects may declare itself existing here. So, Novosibirsk Expocentre may be supposed as unity of form and content. This very idea became background for visual identity of the brand. Fonts, using in the project, are rigid and solid, it tends modern design trends of social projects. Variability of colour and graphical solution create a sense of activity and makes terms for co-branding and different marketing arrangements. Novosibirsk Expocentre web-site and different printed matters correspond common design decision.