Deliss air fresheners for cars
Overview
Deliss is one of the Upeco company's brands. The Deliss product line was initially launched in 2007 as an air fresheners range. A car air fresheners rank was appeared in 2010 fall. There are two trends on the Russian car air fresheners market. On the one hand, there are chip non-branded Chinese aromatizers, on the other hand, there are too expensive European and Japanese brands. A new Deliss brand is targeting consumers, who have middle income, but want have reliable quality goods.
Deliss air fresheners for cars
Overview
Deliss is one of the Upeco company's brands. The Deliss product line was initially launched in 2007 as an air fresheners range. A car air fresheners rank was appeared in 2010 fall. There are two trends on the Russian car air fresheners market. On the one hand, there are chip non-branded Chinese aromatizers, on the other hand, there are too expensive European and Japanese brands. A new Deliss brand is targeting consumers, who have middle income, but want have reliable quality goods.
Client objectives
KIAN was responsible for creating identity and packaging for Deliss, a car's air fresheners. The key challenge was to adapt existing brand (Deliss) for new product range, car air fresheners.
Design
From our research we decided to create package, which could be identificated as 'car air freshener' easily. Package design should communicate quickly what the product is. Idea was inspired by the fact, that all existing brands have no design, reflecting car's tune. There are special colour-code and photography of the luxury car at the heart of the design. This was to form the catalyst of our design. Fragrance collection was created in France, it is explosively intense. We centered our design around beautiful images of flowers and fruits. Due to it the costumer can understand scent easily. The beautifully boxed Deliss air fresheners stand out in the segment of air fresheners for cars and represent a significant departure from other brands, available in the Russian market. Back label of the box illustrates easy ways of product usage, it has been designed to answer majority of consumers' questions.
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